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Professional Cleaning That Makes the Difference: A Complete Guide to Proactive Cleaners

Find out how to optimize the hygiene, efficiency and costs of your HORECA business with a complete and performing product line. The ultimate solution for those who do not accept compromises on cleaning.


From the kitchen to the living room, from the bathrooms to the floors, every environment deserves the best. Read on to find out how the Proactive line can become your greatest ally.

Managing a business in the restaurant sector, whether it's a restaurant, bar, hotel or canteen, means facing a crucial challenge on a daily basis: ensuring impeccable standards of cleanliness and hygiene. This is not just an aesthetic issue or compliance with HACCP regulations, but a real business card that directly affects customer perception and, consequently, the success of your business. In a competitive market, where operating costs are constantly increasing, finding a balance between effectiveness, efficiency and economic convenience becomes a top priority.

Often, we rely on a mosaic of different products, purchased from different suppliers, without a real strategy. This approach not only complicates warehouse and order management, but also leads to inconsistent results and hidden costs. Product waste due to incorrect dosages, waste of time due to ineffective cleaning, emergency purchases at higher prices: these are all factors that erode profit margins. This is where a strategic choice comes into play: to rely on a complete line of professional detergents, designed to work in synergy, and above all, to opt for bulk purchases. Buying in convenient formats, such as boxes of 4 or 12 pieces, is not only a smart move from an economic point of view, but a real optimization of operating processes. In this comprehensive guide, we'll explore the Proactive range, analyzing how each product meets a specific need and how, together, they create an unbeatable cleaning ecosystem for your business.


The Daily Challenges of Professional Cleaning: Common Problems and Proactive Solutions

Every area of your business presents unique challenges. Let's see how the Proactive line transforms the most common problems into simple routines.

Opaque and Alonate Tableware

The Problem: Glasses with streaks, stained cutlery and opaque plates after the cycle in the dishwasher. An unprofessional image that requires a manual review, wasting precious time.

The Proactive Solution: The synergy between Proactive Wash, the highly effective detergent, and Proactive Brill, the quick-acting rinse aid. The first removes the most stubborn dirt, while the second guarantees perfect drying without traces, for dishes that shine with every wash.

Grease and Incrustations in the Kitchen

The Problem: Work surfaces, hoods, fryers and ovens are constantly attacked by grease and charred residues, difficult to remove and dangerous for hygiene (HACCP regulations) and safety.

The Proactive Solution: A double weapon. Proactive Sanitizing Degreaser for daily cleaning of all surfaces, and Proactive Grill, the specific descaling agent for ovens and plates, which dissolves even the toughest encrustations when hot and cold.

Sticky and Opaque Floors

The Problem: A continuous bustle of customers and staff leaves dirt, fingerprints and food residues on the floors, making them sticky and with a neglected appearance. Common detergents often leave behind streaks.

The Proactive Solution: Proactive Clean Lotus Flower It is a low-foam detergent that cleans thoroughly without the need for rinsing, leaving shiny surfaces and a pleasant and persistent clean scent that welcomes customers.

Limestone and Hygiene in Bathrooms

The Problem: The bathrooms are a critical point for the image of a room. Limescale, soap residue and bad smells can compromise the customer experience, even if the kitchen is excellent.

The Proactive Solution: Proactive Flowery Bath It is a sanitizing descaling agent that not only effectively removes scale from sanitary ware and faucets, but also leaves a protective barrier and a floral fragrance that lasts a long time.

Glass and Mirrors with Halos

The Problem: Stained glass, mirrors, steel counters and display cases must be perfect. Halos and fingerprints give an immediate feeling of poor care and attention to detail.

The Proactive Solution: Proactive Glass, the quick-drying multipurpose cleaner. Its formula leaves no streaks and makes all washable surfaces shiny, from glass to steel, from plastic to laminate. A single product for multiple uses.

Ineffective Hand Wash

The Problem: For pots, pans and delicate utensils, hand washing is necessary. Many products are either too aggressive on the hands or not very effective on fat, requiring more time and effort.

The Proactive Solution: Proactive Cymbals combines high degreasing power with a skin-friendly formula. Its dense foam acts quickly on dirt, facilitating rinsing and optimizing working times.


The Proactive Ecosystem in Action: Detailed Product Analysis

Let's dive into the features and benefits of each individual product, discovering how to best use them to maximize results.

Detergente Lavastoviglie Proactive Wash

The Heart of Washing: Proactive Wash & Proactive Brill

Cleaning dishes in a professional environment does not allow mistakes. Proactive has created a pair of products designed to work in perfect symbiosis and guarantee excellent results cycle after cycle.

Proactive Wash - Dishwasher Cleaner

It is a high-concentration alkaline liquid detergent, formulated specifically for medium and hard water hardness. Its strength lies not only in its cleaning power, but in its ability to prevent the formation of limescale inside the machine, protecting the investment and guaranteeing constant performance over time.

  • Enhanced Degreasing Action: It effectively removes food residues, grease and starches.
  • Active Protection: Its sequestering agents capture calcium and magnesium salts, preventing them from settling on dishes and dishwasher components.
  • HACCP efficiency: It guarantees the hygiene required by health regulations.
  • Automatic dosing: Ideal for use with automatic dosing systems, it ensures controlled and waste-free consumption.
Proactive Brill - Rinse aid for dishwashers

It is the indispensable partner of Proactive Wash. This acid pH rinse aid neutralizes the alkaline residues of the detergent and reduces the surface tension of the water. The result? The water quickly slides off the dishes, eliminating the need for manual drying and preventing the formation of stains and streaks, especially on glasses.

  • Ultra-Fast Drying: It speeds up service times, allowing for faster reuse of plates and glasses.
  • Halon-Free Brilliance: It ensures a crystalline and impeccable appearance, fundamental to the image of the room.
  • Concentrated Formula: A small amount is enough for visible results, optimizing costs per cycle.

Absolute Kitchen Hygiene: Sanitizing Degreaser & Descaling Grill

The kitchen is the area where hygiene must be maximum. Proactive offers two powerful solutions for tackling the toughest dirt and ensuring a safe, regulatory compliant work environment.

Proactive Hydroalcoholic Sanitizing Degreaser

This is not a simple degreaser. Its hydroalcoholic formula acts in two ways: it quickly dissolves grease, oil and food residues from any washable surface (steel, tiles, worktops, slicers) and, at the same time, it sanitizes thanks to the alcohol component that evaporates quickly without leaving any residue. It is the perfect product for daily cleaning and for intermediate cleaning during the service.

  • Ready to Use: The practical 750 ml format with trigger allows a quick and targeted application.
  • Fast and Leave-In Action: It cleans and dries quickly, ideal for the hectic pace of cooking.
  • HACCP compliant: Suitable for use on surfaces in contact with food.
  • Versatility: Effective on stainless steel, laminates, ceramics and all alcohol-resistant surfaces.
Sgrassatore Proactive in azione
Proactive Grill - Descaler for Ovens and Plates

For charred dirt, a shock product is needed. Proactive Grill is a very high alkalinity detergent, formulated to penetrate and dissolve grease and food residues burned on ovens, grills, cooking plates and roasters. Its effectiveness is maximum on hot (but not hot) surfaces, drastically reducing the time and effort required for cleaning.

  • Extreme Degreasing Power: It works where common degreasers fail.
  • Hot and Cold Use: Maximum flexibility of use as needed.
  • Adheres to Vertical Surfaces: Its viscosity allows the product to act longer without leaking.
  • Important: Given its power, it is essential to use it with appropriate PPE (gloves and glasses) and on suitable surfaces.
Pulizia forno professionale


From the Room to the Services: Products for an Impeccable Image

The customer experience begins the moment they cross the threshold. Clean floors, glass and bathrooms are essential to communicate professionalism and care.

Pavimento pulito e brillante

Proactive Clean Lotus Flower - Shiny Floors

A clean floor is the basis of a welcoming environment. This maintenance cleaner has been designed for the quick and daily cleaning of all types of floors, even those protected by wax. Its low foam formula makes it ideal for both manual use with mops and washer-dryers.

  • Without rinsing: It cleans and leaves no residue, saving time and water.
  • Self-polishing action: It leaves a brilliant finish that enhances the surfaces.
  • Persistent Fragrance: The delicate aroma of Lotus Flower stays in the environment for a long time, offering a pleasant feeling of freshness and cleanliness.
  • Convenience format: The 5-liter tank guarantees high autonomy, perfect for large areas.
Proactive Clean details
Pulizia professionale di vetri

Proactive Glass & Proactive Bathroom - Details that Matter

Proactive Glass - Glasses and Multipurpose: Its formula with ammonia and solvents guarantees deep cleaning without leaving streaks. It's not just for glass and mirrors: it's excellent for cleaning and shining steel counters, refrigerated display cases, laminate tables, and any washable surface. A real wild card for quick room cleaning.

Proactive Flowery Bath - Sanitizing Anticlimescale: A clean bathroom is a sign of respect for the customer. This acid cleaner easily removes limescale, rust, soap residue and water stains from sanitary ware, faucets, shower cubicles and tiles. In addition to cleaning, it sanitizes and leaves a protective film that slows down the formation of new limescale.

Discover Proactive GlassDiscover Proactive Bathroom

Comparison Chart: Your Proactive Cleanser at a Glance

A comprehensive overview to help you quickly choose the right product for every need. Find the perfect solution and optimize your inventory.

productMain Use AreaKey ActionBox formatPurchase link
Proactive WashProfessional dishwasherDeep cleansing, anti-limescale4 5-liter canistersBuy Now
Proactive BrillProfessional dishwasherBrightener, quick drying4 5-liter canistersBuy Now
Proactive DegreaserKitchen (Surfaces)Fast degreaser, sanitizer12 750 ml bottlesBuy Now
Proactive GrillKitchen (Ovens, Plates)Carbonized grease descaler12 750 ml bottlesBuy Now
Proactive CymbalsManual dishwashingDegreaser, gentle on the hands4 5-liter canistersBuy Now
Proactive CleanFloorsDetergent, self-polishing, perfumed4 5-liter canistersBuy Now
Proactive BathroomBathrooms and Sanitary WareAnticalescale, sanitizing, protective12 750 ml bottlesBuy Now
Proactive GlassWashable Glasses and SurfacesMultipurpose, anti-alone, quick-drying12 750 ml bottlesBuy Now

Practical Tips and Synergies: How to Make the Most of the Proactive Line

Having great products is the first step. Knowing how to use them correctly is what makes the difference. Here are some tips for maximizing effectiveness and convenience.

Proactive professional detergents are highly concentrated. Using more than necessary does not improve cleaning, but only increases waste and effort spent rinsing. For products like Proactive Wash and Proactive Brill, rely on an automatic dosing system for maximum efficiency. For manual ones like Proactive Clean and Proactive Cymbals, always follow the recommended dilutions on the label. A correct dosage translates into direct economic savings and a lower environmental impact.
The strength of the Proactive line is how the products complement each other.
  • Kitchen: Usa Proactive Degreaser for daily and routine cleaning. At the end of the service or weekly, carry out a deep cleaning with Proactive Grill on ovens and plates. While the dishwasher works with the couple Wash & Brill, you can do the manual washing of pots and tools with Proactive Cymbals.
  • Environments: After cleaning the floors with Proactive Clean, complete the work with Proactive Glass on glass, mirrors and glossy surfaces. A coordinated action that guarantees a uniform and professional result.
NEVER MIX DIFFERENT CHEMICALS! In particular, never mix an acidic product (such as Proactive Bathroom or Proactive Brill) with an alkaline or chlorine-based one. Toxic gases and dangerous reactions can be generated.

Always use recommended Personal Protective Equipment (PPE), especially when handling powerful products such as Proactive Grill. Read the safety data sheets carefully and train your staff on the proper use and storage of detergents. Effective cleaning is first and foremost a safe cleaning.


Choosing Proactive Means Choosing Efficiency

Investing in the complete line of Proactive professional detergents is not simply a purchase, but a strategic decision for the future of your business. It means choosing to work smarter, not harder. It means reducing waste, optimizing your staff's time and ensuring a standard of hygiene that your customers will notice and appreciate. Purchasing in bulk formats amplifies these benefits, transforming an operating cost into an investment with a visible return on the quality of the service and on the health of your balance sheet.

Don't let fragmented and inefficient cleaning management limit the potential of your facility. Take the leap in quality today.

Explore the Entire Proactive Range and Optimize Your Costs!

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